Century 21 SKY Reality, Inc.
Century 21 renewed their creative work in 2021. Kane Kosugi, who has been appearing in Century 21 Japan ads for quite some time, has been joined by Ami Inamura, the 2nd Century 21 Lady. And as a symbol of the local orientation and friendliness of the brand, a collaboration with the popular anime Crayon Shinchan was started. With a fun and friendly campaign developed for TV, online and at Century 21 agent storefronts, brand and service awareness increased significantly.
Creative Director + Copywriter: Emi MURAKAMI / Art Director: Ryo MIYANO / Designer: Masumi YAMAMOTO / Planner: Ryuko SATO, Tetsuhiro YOTSUTANI / Communication Directors: Naoko TAKAHASHI, Ryosuke KAGATA / Strategic Planners: Yusuke KANEKO, Kazuki HARUTA / Creative Producer: Naoshi KAWASHIMA / Director + Planner: Kazuo FUJIKI / Producers: Kazutaka NAGASAWA, Tomoaki AMEMIYA, Tomoaki WATANABE, Nami ISHII / Associate Producer: Suzuka IIMURA / Editor: Hirotaka ISHIMATSU, Takeshi YAMAMOTO, Hiju KIM / Mixer: Tomohiko EZOE / Printing Directors: Osamu NEGISHI, Eiko OGAWA / Casting: Naoki MUROI / Content Producers: Jun SHIMANE, Kie YOSHIKAWA, Chinami TANAKA, Shunsuke KUKUTAKE / Account Team: Tsuguhide HORIUCHI, Kensaku KITANI