FUJIFILM Business Innovation Corp.
Bridge for Innovation
FUJI XEROX changed their corporate name to FUJIFILM Business Innovation, and this was a BtoB ad aimed at communicating the new corporate name and their slogan, that the company aims to be the Bridge between businesses.
The objective of this campaign was to raise awareness among regional small and mid-size businesses that FUJIFILM Business Innovation works closely with them locally and will support them in the IT areas.
Creative Director: Masashi FUSHO / Planners: Yasuo TAKAHASHI, Gaku MORI / Copywriter: Yasuhiro KANO / Art Director: Kohei OCHIAI / Producer: Takahiro KUBO / Production Manager: Tsubasa NISHIMURA / Account Team: Minoru KINOSHITA, Takashi KAMIYAMA