SUNTORY BEVERAGE & FOOD LIMITED
Dedicated to All Dads
With Hiroshi NOHARA, the father of the popular anime character Crayon Shinchan as the main character, an original web movie, OOH, etc. were created depicting the emotions and bonds of the NOHARA family over 5 years from Shinchan’s birth. This was a message from Suntory coffee CRAFT BOSS, wishing hard-working fathers like Hiroshi will feel they can “Make tomorrow another great day” and was developed with an SNS campaign. The campaign received large numbers of sympathetic comments, especially from fathers.
Creative Director: Emi MURAKAMI / Planners: Ryuko SATO, Yasushi GOTO, Kazuo FUJIKI, Tetsuhiro YOTSUTANI / Copywriters: Jin KOMAKI, Atsuko NISHIHATA / Art Director ＋ Designer: Ryo MIYANO / Director: Kazuo FUJIKI / Producer: Kazutaka NAGASAWA / Production Manager: Suzuka IIMURA / Editor: Hirotaka ISHIMATSU / Mixer: Tomohiko EZOE / Retouch: Yohei NAKAMURA / Communication Directors: Naoko TAKAHASHI, Ryosuke KAGATA / Web Director: Yuko HABA / Content Producers: Jun SHIMANE, Kie YOSHIKAWA / Account Executives: Kotaro TAKEBE, Toru SHIMIZU, Misato TOGAWA, Miyuki AKIMOTO