McDonald’s Company (Japan), Ltd.
McShake Yogur-Do Campaign
- Sales Promotion
With Hiroshi NOHARA, the father of the popular anime character Crayon Shinchan as the main character, an original web movie, OOH, etc. were created depicting the emotions and bonds of the NOHARA family over 5 years from Shinchan’s birth. This was a message from Suntory coffee CRAFT BOSS, wishing hard-working fathers like Hiroshi will feel they can “Make tomorrow another great day” and was developed with an SNS campaign. The campaign received large numbers of sympathetic comments, especially from fathers.
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