RaaS Solution THE-ST

  • Branding
  • Graphic
  • PR
  • Event

The OMO Store (NEW POINT x THE-ST), where both the real world and metaverse can be experienced through a smart toy, was launched for a limited time only in a shopping mall.

For new business development in the RaaS solutions area called THE-ST, addict was involved from conceptual planning, and took charge of communication design including naming / logo / graphics development, spatial design, experiential design for UI / UX, advertising promotion and PR.

For this store, ADK CO curated 7 smart toys to provide a new experience in selecting toys for children and their parents to enjoy together. The store environment was digitally transformed through a cloud camera, and an original dashboard, in which the offline and online behavioral data were connected, was provided to the brands that displayed their booth. Through a triple layer “store that does not sell products,” that crosses over online, real world, and metaverse, new value was created for both consumers and exhibiting companies.

ADK Staff
  • Creative Director Katsuya FUJIMOTO(addict)
  • Planner / Creative Technologist Kenshiro SADAKA(addict)
  • Planner / Copywriter Makoto UEDA(addict)
  • Planner Minori NISHIDA(addict)
  • Art Director Taku KASAHARA(addict)
  • Designer Mayuko INOUE
  • Retouch Yohei NAKAMURA
  • Producer Hiromichi YAMAGUCHI
  • Account Team Tsutomu HORIUCHI


We welcome all inquiries and requests for estimates regarding all aspects of advertising, including booking and creative production.

If you have any inquiries regarding career opportunities or any other inquiries regarding ADK Group companies, please contact us through the ASK section in the ADK Holdings website.