“Avatar Robot Cafe DAWN“wins Wood Pencil at D&AD Awards 2020


6 / 23 . 2020

The Avatar Robot Cafe DAWN by Ory Laboratory Co., Ltd. (Minato-ku, Tokyo, Japan; Kentaro Yoshifuji, CEO), supported by ADK Creative One Inc. has been awarded the Wood Pencil in the Design Transformation category at the D&AD Awards 2020, held online this year.


<Wood Penci> Design Transformation
Client: Ory Laboratory
Title: Avatar Robot Cafe
Agency: ADK Creative One (SCHEMA / addict), ADK Marketing Solutions



<About Avatar Robot Cafe DAWN>

The Avatar Robot Cafe DAWN is a cafe produced and operated by Ory Laboratory, where those who have limited mobility because of severe symptoms or disabilities such as ALS (Amyotrophic Lateral Sclerosis), are able to work as service staff at the cafe through an avatar robot. The avatar robot, called OriHime-D, can be remotely piloted from smartphones or tablets at the home or living quarters of the bed-ridden or house-bound individual. This cafe opened in Tokyo for 3 weeks, creating employment opportunities for those who wish to work but are unable to leave home. It also provided a technological solution to obstacles that have prevented social participation. Since the initial attempt in 2018, the Avatar Robot Cafe has continued to be updated and held periodically, with further plans for implementation in society.