WORK

NISSIN FOODS HOLDINGS CO., LTD.

Nissin Chinese “Brothless Dandan Noodles” / Try it and you’ll be hooked.

Frozen Nissin Chinese Brothless Dandan Noodles Large-size is known for its numbing spicy flavor which can be addictive. The talent appearing in the first commercial for this product, are also first-timers in commercials, the comedy duo, Timon D.

A commercial full of rich and tasty impact was created by inserting the duo’s baseball club jokes in a comical manner, and the commercial was taken up in various mass and digital media as well as social networking services. The commercial ranked high in the TV commercial favorability survey, and by appealing to those staying home during the pandemic, helped raise product awareness and contributed greatly to increase in sales.

 

ADK STAFF

Creative Director + Planner: Takaaki NEMOTO / Copywriter + Planner: Akihiro HOSHI, Akihito Ohmi / Planner: Ichiyu YASUMOTO / Art Director: Masakazu SAITO / Designer: Haruka IKEDA, Runa YOSHIDA / Creative Producer: Shunichiro OBUCHI / Producers: Tomoaki WATANABE, Nami ISHII / Casting Team: Takashi MURAKAMI, Risa SADAKATA / Account Team: Hiroaki SAITO, Kentaro ISHIKAWA, Akira ONOZAWA, Tomomi SAITO