ADK Appoints Masato Mitsudera as Executive Creative Director, for the Launch of a New Boutique
8 / 1 . 2018
ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi Ueno, Head Office; Minato-ku, Tokyo) has appointed Masato Mitsudera, former Executive Creative Director at Geometry Global Japan, to Executive Creative Director of ADK, effective August 1. In addition to the passion and energy he will infuse into the ADK creative sections, Masato will also start preparations for a new creative boutique, scheduled to begin operation in January 2019.
To tackle the major challenges in today’s communication landscape, ADK is transforming into a “Consumer Activation Company” and accelerating the revitalization of the creative section. In a diversifying world, clients are looking for new solutions and ADK believes that creativity is at the centre of moving both consumers and sales. Based on a “Boutique Satellite Plan,” ADK will launch a number of unique creative boutiques, which will cross over existing categories and generate results-driven ideas for clients.
Masato Mitsudera started his career at Yomiko Advertising and moved to Beacon Communications. He has received a Cannes Lion Grand Prix for the revitalization project for the town of Yubari in Hokkaido Prefecture. He has also served on the jury for various international awards. In 2014, he joined Geometry Global Japan as Executive Creative Director, where he contributed to the growth and expansion. Recently he has been working independently as a City Activator – a creative advisor to prefectural and municipal governments.
Masato has expressed a strong passion and determination for his assignment at ADK. “I want to put in everything I’ve got as a creative and go wild. I’ve spent six years at Beacon and Geometry, working on both organizational matters and heading creative. When ADK offered me the chance to start up a boutique, I could feel my creative soul stirring. I want to continue as a front-line player to keep coming up with business-winning ideas. I come into this new challenge with the same passion for creativity that I had when I first entered this business 20 years ago. I want to join hands with the passionate, young, talented creatives at ADK, to give shape to the creativity of the future.”