Shortage of time created these dishes
In an age where the value of time is being readdressed, Ajinomoto had something to say.
It was the importance of making it easy and effortless, to cook delicious dishes.
More families have both partners working, making it difficult to secure plenty of time for household chores.
However, there are dishes that have emerged through creativity that compensated for the lack of time.
This ad conveys that cooking should be enjoyable, even if people live busy lives.