Ebara Foods Industry, Inc.
The Golden Holiday
The reason barbecue sauce, Ogon no Aji (The Golden Flavor) tastes so good, is because more than 1/3 of the ingredients is domestically grown apples. This fact was expressed in the setting of a holiday barbecue. Masaki Aiba of the group Arashi, plays the father, and is shown enjoying the family barbecue while his neighbor looks on. The woman wonders, “Why does my neighbor’s barbecue look so delicious?” and the “more than 1/3 domestic apple” message was conveyed with strong impact.
Creative Director + Copywriter: Fumio TAKAHASHI / Planner: Ryuko SATO / Casting: Yuji MORI / Account Executive: Nobuo HORII