JCB Co., Ltd.


The brief from JCB for their QUICPay service was that the client wanted to change the brand image of their smartphone payment service to have more style. As solutions for this brief, ADK CO created a web movie and graphic advertising. The brand colors and design elements of the logo mark, which are important assets of the brand, were utilized for symbolic art direction.



Creative Director + Art Director: Kota TSUKAMOTO / Copywriter: Mai SATO / Producers: Subaru SHIOTSUBO, Tomoaki WATANABE, Asako TERAI / Associate Producer: Ayaha FUJIKI / Account Team: Dan TAKAHASHI, Hiroaki SASAMOTO