White Horse Uma-i Horse With Friends　Uma is Japanese for horse, and umai means “Great taste!”

Movie
Graphic
Sound
Campaign

Client

Kirin Brewery Company

Overview

This marked the second year of this campaign with the copy “Uma-I Horse! White Horse.”

The campaign calls on the target to enjoy the No. 1* selling Scotch Whisky in Japan, White Horse, with friends, with food, and as Highball (Whisky & soda) cocktails. ADK created the TV commercial and various graphics which depict the happy moments around dusk.

*Source: IWSR2020 calculation based on volume of imported Scotch whisky in Japan.

ADK Staff

Creative Director / Copywriter / Planner / Music Producer Yoshiyasu ICHIKAWA（ADK Wonder Records, AWR）
Art Director Shohei OKAMOTO（AWR）
Agency Producer Ayasa TAKEUCHI（AWR）
Sound Designer Shuichi SAKAMOTO（AWR）
Casting Masao ANDO（A-Bridge）
Account Executive Toru HARA・Nanako FUJII・Kohei YANAGIBASHI