White Horse Uma*-i Horse With Friends *Uma is Japanese for horse, and umai means “Great taste!”

  • Movie
  • Graphic
  • Sound
  • Campaign
Kirin Brewery Company

This marked the second year of this campaign with the copy “Uma-I Horse! White Horse.”

The campaign calls on the target to enjoy the No. 1* selling Scotch Whisky in Japan, White Horse, with friends, with food, and as Highball (Whisky & soda) cocktails. ADK created the TV commercial and various graphics which depict the happy moments around dusk.


*Source: IWSR2020 calculation based on volume of imported Scotch whisky in Japan.

ADK Staff
  • Creative Director / Copywriter / Planner / Music Producer Yoshiyasu ICHIKAWA(ADK Wonder Records, AWR)
  • Art Director Shohei OKAMOTO(AWR)
  • Agency Producer Ayasa TAKEUCHI(AWR)
  • Sound Designer Shuichi SAKAMOTO(AWR)
  • Casting Masao ANDO(A-Bridge)
  • Account Executive Toru HARA・Nanako FUJII・Kohei YANAGIBASHI


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