Bicycle Association Japan
This marked the second year of this campaign with the copy “Uma-I Horse! White Horse.”
The campaign calls on the target to enjoy the No. 1* selling Scotch Whisky in Japan, White Horse, with friends, with food, and as Highball (Whisky & soda) cocktails. ADK created the TV commercial and various graphics which depict the happy moments around dusk.
*Source: IWSR2020 calculation based on volume of imported Scotch whisky in Japan.
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