Lenovo Japan Ltd.
Bringing Lenovolution to your business
Lenovo offers integrated IT solutions globally. However, many Japanese think of them as a PC manufacturer, and this campaign was created to renew their image. Using the term LENOVOLUTION, combiningLenovo and Solution, in the campaign slogan, “Bringing Lenovolution to your business,” an integrated media campaign was developed extending to TVC, Web movie, newspaper, OOH and LP (landing page).
Creative Director+ Copywriter: Shingo ICHIMURA / Creative Director: Masashi FUSHO / Planners: Yasuo TAKAHASHI, GakuMORI / Copywriter: YasuhiroKANO / Art Directors: Dai TANABE, Keisuke YOSHIDA / Producer: Takahiro KUBO / Production Manager:Tsubasa NISHIMURA / Web Director: Tatsuo HIRAI / Writer: Yuri IMAWAKA