Mitsubishi Electric Corporation

A future that’s exciting

We are in an age where environmental efforts by companies are important for brands to maintain a positive image. Mitsubishi Electric has been conducting programs for recycling plastics from used home appliances for a sustainable society, and this campaign was developed to convey this activity.

To ease communication of what could turn out to be complex, and so that viewers will be interested, a cat was cast, and animation was used.



Creative Director + Planner: Masashi FUSHO / Creative Director + Art Director: Kenji UMETANI / Strategic Planner: Hideo TANAKA / Creative Producers: Kentaro TANAKA, Yoshiki NOMURA / Producer: Yoshinobu MITAMURA