WORK

PLENUS Co., Ltd.

QUIZ Hotto Motto

A user-experience Quiz campaign with a one-million-yen prize was conducted, hosted by the comedy duo EXIT. The commercials were the communication frame for the quiz announcements, and from Season 1 to Season 3, multiple quizzes on the new products were delivered through TV, the web, and Twitter. Viewers could respond immediately through their smartphones. Various content was also uploaded, such as trial-tasting reports and posters, allowing users to experience and share how much fun and tasty Hotto Motto can be. These reports and posters also included hints for the quiz.

 

ADK STAFF

Creative Director: Masashi FUSYO, Eiji GODA / Planners: Takahiro NOZAKI, Gaku MORI / Copywriters: Yasuhiro KANO, Soma ONO / Art Director: Chikako NARUSHIMA / Designers: Sachiko NOUJOU, Yurika TAKIZAWA / Strategic Planners: Yamato MORI, Asako SORIMACHI / Producers: Subaru SHIOTSUBO, Tomoaki WATANABE, Natsumi OGAWA / Production Manager: Nanae TAKIMOTO / Editors: Masahiro HOSOYA, Takeshi YAMAMOTO / Mixer: Kazuma UEHARA / Retouch: Yohei NAKAMURA / Web Planners: Hiroki BABA, Masashi YABUUCHI / Web Director: Tomoya KANEKAWA / Casting: Yuji MORI (A-Bridge) / Account Team: Naoto SATONAKA, Daisuke TAMURA, Takushi HIGASHIYAMA