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Sony Life Insurance Co., Ltd.

Corporate Ad “The Challenge”

To realize the corporate commitment toward, “supporting young people facing challenges to open up once-in-a-lifetime possibilities,” Sony Life Insurance collaborated with THE FIRST TAKE, a Japanese YouTube channel which enjoys overwhelming support from the Gen Z target, with a synchronizing concept, “once-in-a-lifetime.”

Shots of three young people, who went through hardships to pursue a once-in-a-lifetime challenge, and after this challenge showed how refreshed they felt through the experience, were overlapped with the performance of MAISONdes on the channel THE FIRST TAKE.

 

ADK STAFF

Creative Director: Fumiaki TAKEUCHI / Planner + Copywriter: Yu SUGITA / Art Director: Kohei OCHIAI / Account Team: Taichi YOSHII, Genki SADAKARI