WORK

TDK Attracting Tomorrow Project “Bons-AI”

TDK develops various electronic products / parts for various manufacturing companies all around the world. To have people experience and know its corporate slogan “Attracting Tomorrow”, we supported the development and PR of an experimental concept model “Bons-AI” made with the latest electronic technology. This intelligent Bonsai walks around to find the sunlight and asks for water when the soil dries. Furthermore, it has a talking function with the ancient Eastern/Western vocabulary database, that allows people to talk his/her troubles to the Bons-AI. Concept videos and trade show exhibitions have become a hot topic and have expanded both in and outside Japan.