WORK

TOYOTA BARISTA

The Energy Regeneration System retrieves the energy that has been generated when the car brake is applied, then reuses the energy as new power for the next acceleration.
We have produced an entertainment video content for global usage that demonstrates The Energy Regeneration System – the basis of Toyota’s hybrid cars – by using the energy recovered to cook breakfast that serves 171 people.
Within one month after the release, this video has recorded over 3 million views in 213 countries.