From olden times, the Japanese have used hanko, or name stamps, instead of signatures, as a symbol of their identity. The red colour used in names stamps are said to be the sign for longevity, and since red is also the colour for endangered species, the hanko was considered for this project. A new solution in design was proposed by bringing Japanese culture and donations together. The idea was to invite people to make name stamps that incorporated endangered animals (Red List Animals) into their name stamps. All they needed to do was go to the special site, fill in their last name, and their name stamp with one of the endangered animals would appear. The visitors to the site were able to share their name stamps on SNS, or actually purchase the stamp. And part of the purchase price would be donated to WWF for environmental protection.